Growth isn't luck.
It's by design.
I help technical founders articulate their vision and align GTM strategy and execution — across product, sales, and marketing.
Growth isn't luck.
It's by design.
I help technical founders articulate their vision and align GTM strategy and execution — across product, sales, and marketing.
Built GTM motions at companies backed by:
Where I can help
Skip the learning curve
In my 20 years of experience of working at startups, when product, sales and marketing are aligned around one vision - that's when growth takes off.
Where I can help
Skip the learning
curve
In my 20 years of experience of working at startups, when product, sales and marketing are aligned around one vision - that's when growth takes off.
Who is your target customer?
Replace generic customer profiles with information product, sales and marketing can act on.
Who is your target customer?
Replace generic customer profiles with information product, sales and marketing can act on.
Who is your target customer?
Replace generic customer profiles with information product, sales and marketing can act on.
What "idea space" are you in?
Today you are tackling one part of a market. Articulate the broader opportunity.
What "idea space" are you in?
Today you are tackling one part of a market. Articulate the broader opportunity.
What "idea space" are you in?
Today you are tackling one part of a market. Articulate the broader opportunity.
What is your position?
Ensure customers know who you are and what you stand for before they have a project.
What is your position?
Ensure customers know who you are and what you stand for before they have a project.
What is your position?
Augment your roadmap with a product story that inspires customers and employees, but builds a pipeline that converts.
How would you scale up?
Define how product, sales and marketing will work together to achieve your next milestone.
How would you scale up?
Define how product, sales and marketing will work together to achieve your next milestone.
How would you scale up?
Define how product, sales and marketing will work together to achieve your next milestone.
Process
Take concrete steps towards growth
I get it. You are flying the plane while building it and your next investor meeting needs to show results. In weeks, assess your GTM operations and implement the foundation you need to grow.
Process
Take concrete steps towards growth
I get it. You are flying the plane while building it and your next investor meeting needs to show results. In weeks, assess your GTM operations and implement the foundation you need to grow.
1
GTM Diagnositic
A 2–3 week assessment of your product, sales, and marketing motions.
1
GTM Diagnositic
A 2–3 week assessment of your product, sales, and marketing motions.
2
Personalized Blueprint
Receive an executive summary and detailed action plan with recommended next steps.
2
Personalized Blueprint
Receive an executive summary and detailed action plan with recommended next steps.
3
Strategic Partner
Implement on your own, with me as an advisor, or on a project by project basis.
3
Strategic Partner
Implement on your own, with me as an advisor, or on a project by project basis.
Who this is for
Maximize your time
and investments
I help you articulate your distribution strategy at the level of detail each function needs to execute. That clarity turns scattered bets into compounding growth.
Who this is for
Maximize your time
and investments
I help you articulate your distribution strategy at the level of detail each function needs to execute. That clarity turns scattered bets into compounding growth.
Technical founders
I act as your GTM Chief of Staff helping you facilitate strategic discussions and make decisions— you keep ownership without doing all the work yourself.
Executives
Through a collaborative process with your CEO and peers we codify your GTM strategy ensuring all functions are on the same page.
VCs
I am an expert 3rd party opinion call. Get results between board meetings and increase fund performance.
Technical founders
I act as your GTM Chief of Staff helping you facilitate strategic discussions and make decisions— you keep ownership without doing all the work yourself.
Executives
Through a collaborative process with your CEO and peers we codify your GTM strategy ensuring all functions are on the same page.
VCs
I am an expert 3rd party opinion call. Get results between board meetings and increase fund performance.
Technical founders
I act as your GTM Chief of Staff helping you facilitate strategic discussions and make decisions— you keep ownership without doing all the work yourself.
Executives
Through a collaborative process with your CEO and peers we codify your GTM strategy ensuring all functions are on the same page.
VCs
I am an expert 3rd party opinion call. Get results between board meetings and increase fund performance.
Why work with Katie?
I've been in your shoes
I've been in your shoes (and have
I've been in your shoes
(and have the receipts)
the receipts)
(and have the receipts)
I’ve been a part of successful exits and navigated the common GTM mistakes. That experience means you skip the trial-and- error most startups pay for and go straight to growth.
I’ve been a part of successful exits and navigated the common GTM mistakes. That experience means you skip the trial-and- error most startups pay for and go straight to growth.
I’ve been a part of successful exits and navigated the common GTM mistakes. That experience means you skip the trial-and- error most startups pay for and go straight to growth.
Stage specific experience
I’ve designed and implemented growth systems from 0–1.
Stage specific experience
I’ve designed and implemented growth systems from 0–1.
Broad functional expertise
I understand needs across functions, because I’ve done it or managed it.
Broad functional expertise
I understand needs across functions, because I’ve done it or managed it.
Proven success across GTM motions
Can pattern match across multiple routes to market and GTM functions
Proven success across GTM motions
Can pattern match across multiple routes to market and GTM functions
Enabled complex technology sales
I specialize in GTM for complex infrastructure
Enabled complex technology sales
I specialize in GTM for complex infrastructure
FAQs
FAQs
Who do you typically work with?
Technical founders of seed to series C stage startups targeting enterprise buyers.
What does a typical engagement look like?
Every engagement starts with the GTM Diagnostic, a 2-3 week assessment of product, sales, and marketing motions. From there, most founders select a project or ongoing Advisory services, depending on needs.
How much does it cost?
It depends on scope and timeframe. I offer multiple pricing options - project-based or retainer - and can incorporate equity where it makes sense.
Why can’t one of my executives or team leads do this?
GTM strategy can be led by the CEO, sales, marketing or product leaders. Often it is too much to add on top of their plate.
Ready to accelerate
your growth?
No pressure. Just a focused first conversation.
Ready to accelerate
your growth?
No pressure. Just a focused first conversation.
Ready to accelerate
your growth?
No pressure. Just a focused first conversation.